Toronto-Based SEO, SEM, & AI Consultant

Enterprise SEO and paid media measured in pipeline, not traffic.

I build data-driven SEO and performance media frameworks that turn marketing operations into predictable revenue engines.

Start a conversation See case studies

google partner badge — Google Partner
**Featured in CBC, Forbes, CIO**

Experience: 15+ years
Avg. client tenure: 6 years
Markets Served: CA, US, EU
Client Fit: Mid-Market & Enterprise

Senior search expertise. Zero agency overhead.

I work alongside your marketers, engineers, and agencies to set positioning, own the SEO and content architecture, and build the AI-native systems that streamline marketing operations.

SEO Consulting

Senior SEO judgment without the agency layer. Diagnosis, a roadmap your engineers will actually ship, and someone who stays until it does.

Enterprise SEO Best for Large estates, multi-team orgs Technical SEO Best for JS apps, faceted catalogues SEO Audits Best for Sites past 10k URLs Site Migration SEO Best for Replatforming and domain moves International SEO Best for Multi-market, multi-language sites Digital PR Best for Competitive, trust-led categories

Explore SEO Consulting

Content Marketing

Content as a commercial function: what to publish, for whom, and how it is defended in board terms rather than traffic charts.

SEO Content Strategy Best for B2B SaaS, considered purchases Content Audits Best for Sites over 1,000 URLs with history SEO Copywriting Best for Regulated or technical B2B

Explore Content Marketing

AI SEO

How retrieval and generative systems find, quote and represent your brand — and what that changes about content, structure and measurement.

Generative Engine Optimization Best for Brands missing from AI answers Answer Engine Optimization Best for High-intent question searches

Explore AI SEO

PPC & Paid Media

Paid media run by the person who decides the strategy. Google Ads, LinkedIn Ads, Meta Ads and YouTube Ads. Flexible payment structures based on what makes the most sense for your org

Google Ads Management Best for B2B and SaaS, long sales cycles LinkedIn Ads Management Best for Enterprise B2B, large deal sizes Meta Ads Management Best for B2B retargeting, broad reach YouTube Ads Management Best for Long B2B cycles, existing video PPC Audits Best for Live accounts, six-figure spend B2B Paid Media Strategy Best for B2B and SaaS, long sales cycles

Explore PPC & Paid Media

Customer success stories

Line chart of organic traffic growth for Fire & Flower

Featured case study · Fire & Flower

Driving a 48% increase in organic revenue by eliminating 4 million dead-weight URLs

Four million URLs in the index and 2,301 SKUs earning all of the revenue. Thirteen months of crawl-space reduction, directive repair and a rebuilt store-page tier took organic revenue up 48% and transactions up 70%.

+48%
organic revenue: +70%
organic transactions: 4M → 12K
URLs in the index

Read the case study All case studies

Chart of organic traffic through a rebrand, with the legacy domain declining as the new domain climbs from March 2023

Featured case study · Confidential, B2B SaaS platform

Moving a five-year-old domain to a new brand without losing the rankings

A five-year-old domain carrying all of the company's rankings and links had to be abandoned for a new brand. The migration held, the new domain passed the old one's all-time peak, and MRR from organic doubled year over year.

+103%
MRR from organic: +81%
sales opportunities: 40%
of pipeline opportunities from organic and direct

Read the case study All case studies

Line chart of organic traffic growth for Public Storage Canada

Featured case study · Public Storage Canada

Driving a 625% Conversion & 200% Traffic Lift by Rebuilding Local Search Architecture for Multi-Location Self Storage

Fifty-six facilities, no city pages, and every store parked behind a query string. We replatformed to WordPress on WP Engine, built the local architecture the brand had never had, and ran the GMB and citation work that makes local pages rank.

+200%
organic traffic: +625%
conversion rate: Top 3
average position, every major market

Read the case study All case studies

What my clients say

Marc combines deep technical SEO expertise with a real talent for making complex topics clear and actionable. He quickly felt like part of our team, understood our constraints, and tailored his recommendations to what would make the biggest difference. He moves fast without cutting corners, and his consulting helped us drive tangible increases in organic traffic and revenue. Marc was easy to work with, and is someone I would partner with again in the future.

I've worked with a lot of agencies and consultants, but Marc is in a different league. In the five years I've worked with him, he has managed paid media, SEO, webdev, analytics, complex AI projects, and much more for our marketing department. His work shows up where it matters: in qualified leads and pipeline. When things get urgent, he's the first to respond and whatever lands on his desk gets done, and done well. Working with him feels less like managing a consultant and more like having another senior colleague on the team. Marc is one of the few external partners I trust completely. If you're a marketing lead in a complex B2B space, he's the person you want in your corner.

Not a vendor. An extension of your team.

I’m Marc, a Toronto-based Enterprise SEO, SEM, & AI consultant. For 15 years I’ve helped B2B SaaS companies and enterprise e-commerce brands grow by combining creativity with a disciplined, data-first approach.

I started as a Senior SEO Consultant at a top search agency leading multi-million-dollar programs. Now I help B2B companies define their buyer, sharpen their positioning, and design marketing as a system: SEO architecture, content operations, paid acquisition and AI-native workflows their teams keep running long after I’m gone.

When I partner with a brand, I’m fully in the trenches. I keep my client roster intentionally small so I can move quickly, operate efficiently, and deliver the kind of hands-on work that doesn’t scale at bigger agencies. I’m not a vendor, I’m an extension of your team with the autonomy to find problems and the discipline to solve them.

More about me →