Senior search expertise. Zero agency overhead.

SEO above a certain organizational size is a governance problem, not a tactics problem. Getting the fix shipped is the hard part.

Crawling, rendering, indexing and site architecture on catalogues and applications with hundreds of thousands of template-driven pages.

A decision document, not a 200-row spreadsheet. Every finding scored by revenue impact and effort, written so engineering can act on it.

Replatforming is the largest controllable SEO risk an enterprise takes, and it arrives with a fixed date. The work belongs before the launch.

hreflang, ccTLD and subfolder trade-offs, and market prioritization by opportunity rather than by where you already have an office.

Authority earned from assets journalists and industry publications actually cite. No networks, no paid placements, no monthly link quota.

Presence and framing inside a synthesized answer: content that survives summarization, and an entity footprint models can resolve.

Being the source quoted for a specific question. Question-shaped pages, direct answers, and markup where it is genuinely warranted.

Demand, intent and topical authority mapped to the buying committee — then briefed so your writers can execute it without guessing.

Deciding what to keep, merge, rewrite and delete on a site that has accumulated a decade of content nobody owns.

Writing that ranks, converts, and survives a compliance reviewer with its point intact. Built on interviews with people who actually know.

Most underperforming B2B Google Ads accounts are optimized toward the wrong conversion. Fix the signal first, then the bidding has something true to chase.

The most expensive click I buy for anyone, and defensible only above a certain deal size. I will tell you where that line sits for you.

No reliable B2B targeting layer survives, so Meta works through broad reach, creative that self-selects and first-party audiences.

YouTube is a demand-creation channel that last-click reporting will always score as waste. I buy and measure it for what it actually does.

The free automated audit is a lead magnet. This is a paid, fixed-scope examination of a live account by the person who would have to fix it.

Most channel-mix arguments are measurement arguments in disguise. This is the decision layer above execution: what the spend is for, and how you would know.

Product-led or sales-led, the pipeline comes from comparison, alternatives and integration pages — not from the blog.

Category and faceted architecture, product templates at scale, and the seasonal and out-of-stock problems no generic audit catches.

Hundreds or thousands of locations, each with its own listing and its own opinion. The governance layer that makes an estate that size rank.

An embedded head of SEO on a part-time retainer: own the roadmap, manage the agency, level up the team, then hand it over.

Manual action, algorithmic suppression, or a migration you were never told about. The diagnosis is what you are paying for.