Audits · 6 min
The SEO audit checklist I actually work through, in order
Access and baseline first, then crawl, index coverage, rendering, architecture, on-page, content, links and performance — plus the scoring model that separates findings worth…
Audits
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Audits · 5 min
The SEO audit report that actually survives forwarding
What a good audit report contains: an executive summary that holds up when forwarded without you, findings written as tickets, a prioritization model with…
Audits · 8 min
9-step PPC audit checklist for enterprise paid media
Conversion tracking integrity first, then structure, bidding, search terms, audiences, pacing, geography, creative and finally reporting honesty. Plus a fair account of what a…
Audits · 9 min
The enterprise Google Ads audit checklist and guide
Account hierarchy, primary and secondary conversions, attribution, smart bidding targets that were never recalculated, Performance Max visibility limits and auto-apply recommendations. With the exports…
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