Migrations · 5 min
Why a site migration is your biggest controllable SEO risk
Platform, domain, URL structure, template and content-model changes all count. What a successful migration looks like, why the downside is not symmetrical with the…
Migrations
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Migrations · 6 min
The SEO site migration checklist that actually works
URL inventory from three sources reconciled, redirect mapping done by hand where it matters, staging parity testing, hreflang and canonical carry-over, rollback criteria agreed…
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